Etisalat: UAE's Triple Player Fully automated HDTV playout centre of Etisalat goes on-air


With more than 100 million customers Etisalat is one of the world’s largest telecommunications companies. The telco provider commissioned us with the construction of a multi-format playout centre with a workflow that is as easy and intuitive as possible for alternating operators. We took up the challenge, and pursued cross-functionality in all areas such as ingest, playout, central storage, studio automation, as well as video, audio and graphics editing. In order to make the platform compatible to various standards and formats, we specified the systems components and processes of the central media asset management system from arvato Systems including proxy editing.

A special feature of the broadcast infrastructure is its connection to Etisalat’s existing video on-demand platform. Here, material ready for broadcast additionally is available on demand for viewers as time-delayed streaming. With a total of 9 broadcast playout chains, 20 broadcasting and more than 100 IPTV channels the telecommunications provider Etisalat is pushing ahead with its triple play strategy in the UAE: telecommunications, television and Internet.

Technical Information

Abu Dhabi, UAE
06/2011 - 08/2012
Integrated Solutions (Extract) Manufacturer / Supplier
Media Asset Management VPMS including Proxy Editing arvato Systems
Whats’ON Program Planning & Scheduling MediaGeniX
Transcoding Farm for Up/Down/Cross Conversion Rhozet
Spectrum Video Servers for Ingest and Playout Omneon
MediaGrid for High-Res Storing Omneon
IT Architecture for Low-Res Storing Hewlett Packard
Fine Cut Suites for High-Res Editing Apple
Archiving System for long-term Storing Isilon
Beach Automation System Pebble